How Changes in B2B Marketing and Social Media affect your workday, a two day lecture

B2B Marketing, Dialog Marketing with Digital Media:

New media and new purchase behaviour have changed B2B marketing fundamentally. This lecture, held at SIBE Steinbeis University, Berlin, looks at how these changes affect your B2B marketing workday.

  • the new Buying Decision Process
  • How to Segment a Market
  • Buyer/User-Typologies
  • Niche Markets
  • Positioning
  • Content Marketing
  • Why is Product Marketing Changing?
  • Customer Touch Points

are some of the changes discussed in the first part.

Enjoy, and your feedback is as always welcome!


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