Customer Driven Marketing: Creating and Capturing Customer Value!

In modern marketing, we create value for customers and we built strong customer relationships in order to  capture value from customers in return in form of money and loyalty and the like.

But how to create true value for customers? How to find out, what customers really care for? How to find „hungry customers?“

To find out more will be the task for the SIBE Steinbeis Universitity Students that attend the  Lecture: Marketing Principles: Customer Driven Marketing.

For everyone interested, here are the slides. The workbook is in the student only section.

Happy learning!
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