Online entrepreneur Robin Good from Master New Media and his opinion on what is going to be the future of conferences.
In this first part he describes how a conference is going to be “extended”:
Starting way before the physical event (if there is one) and lasting a long time after the event is over. Successful events will leverage communication, collaboration, social media and networking not in a top down management style (by the organizers) but through crowdsourcing, engaging with participants before, during and after, combining remote and physical interaction.
The conversation and community build up should be made by everyone, not only by those on stage. The future is for those who want to study, research, experiment and develop this idea of extending the conference and organizers will have to create a dedicate team to build these experiences.