The Social Media Toolbox – When, what and why?

SM_Lecture_winter_2011-en_part2_Social_Media_Toolbox.pdf
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This SM Toolbox presentation covers the various new distribution and dialog strategies that emerged through social Media during the past years. It tries to focus on the benefits and downsides of each channel and gives recent best practices, focusing on B2B.  While the landscape is in constant flux, the presentation has been but together in December 2011 for a Social Media Lecture and some of its content has a limited shelf life!

Enjoy and use where appropriate ;o)

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