What is Content Marketing and why is it relevant for B2B?

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Content Marketing is one of the new buzzwords in B2B Marketing. Behind the new word is an old (never the less good!) story, distributed through new channels. The attached slideset gives an introduction.

Content  marketing equips buyers with the knowledge to make better-informed decisions.

It is based on onversations and storytelling instead of pushing one message for the whole world. The content is compelling and interesting for a targetted customer segments, taking into consideration this segments world view.


The slides are part one of a series of 4 presentations for a lecture at the European School of Business (ESB), faculty International Marketing. 

Part 1: Social Media Basics

Part 2: the Social Media Toolkit

Part 3: Content Marketing and Storytelling

Part 4: SMM (Monitoring) and SEO (Search Engine Optimization)

I hope you like it! Send me your thoughts and ideas and let me know what you would like to see improved!


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